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Social media offers a great opportunity for marketing your business, but if it's not approached properly, it can end up costing you money in the long run. Here are some strategies to make sure your social media campaign is working for you and not against you.

Perform A Social Media Health Check

Social media success can be measured in several ways. Performing a social media health check will tell you whether or not your campaign is successful by measuring your new customer acquisition, clicks on your posts and the number of people following your account. If you see these numbers growing each month, you can be sure that your ROI on social media is paying off. In the event that you see your numbers declining, you can act quickly to identify the problem and come up with a solution.

Hire A Social Media Manager

Keeping your social media accounts updated can be a full-time job. Instead of spending time trying to navigate the different sites to learn which practices work best, hire an expert who can handle all aspects of your social media pages. This frees you up to handle day-to-day operations while your social media sites are handled by a professional. Your social media manager should be able to do the following:

• Create contests that generate consumer interest
• Optimize your pages to provide a clear message about what your company does
• Actively engage followers to create a buzz about your business
• Create posts and updates that provide a positive image for your brand
• Handle negative comments and feedback with grace and compassion
• Attract new followers who fit your target demographics
• Provide targeted reports that show your ROI on social media

Set Goals For Your Campaign

Unless you know what you are working toward, it can be difficult to measure your success. Work with your accounting and marketing teams to come up with defined goals that reflect the increase in revenue you hope to achieve as well as the social media metrics that might indicate growing interest in your brand. Make your social media manager part of this collaborative effort so you can create a plan of attack that includes every facet of your business.

When you spend money and time on marketing through social media, you want to know that your efforts have paid off. Follow these three steps to improve your social media ROI and increase your revenues and brand recognition.