Being a small business owner can be very rewarding, but many small business owners find marketing their company challenging. Luckily, in this day and age there is a wide variety of ways to get the word out about your business and gain new customers. Use the following tips to creatively advertise and market your small business:
Get Involved in Your Community
Consider sponsoring a youth sports team, or sign up to be a sponsor for a community event, such as a 5K charity race. Not only will the money you spend go to a good cause, you will also make your business known in your community. Many people appreciate companies that give back, so acting as a sponsor can attract a lot of new customers and boost your company's reputation at the same time.
Create a Referral Program
One of the best ways to attract new customers is by harnessing your current customers. Consider creating a program that encourages your satisfied customers to share their experience with your business with their friends and family members. Depending on the type of company your have, you may offer a discount or free product or service when a customer has a certain number of new customer referrals. This form of marketing can be very powerful, and it typically does not cost a business a lot of money.
Try Out Mobile Billboard Advertising
Mobile billboard advertising consists of having a large advertisement for your company attached to a moving vehicle. Trucks are typically used, but some companies offer mobile billboard advertising with smaller vehicles that are better suited for sidewalk paths in busy parks or at community events and festivals. Mobile billboard advertising grabs people's attention, and you can choose when and where you would like your ad to appear. Consider utilizing this form of advertising outside of popular events where there are a lot of people, such as a sports game, community festival, or concert.
People love to save money, and coupons are powerful psychological tools to bring new customers to a business. To get your company's coupon in the hands of as many people as possible, consider doing direct mail advertising. It is also a good idea to post the coupon on your business website, and promote the coupon on social media platforms. Using something physical that customers have to bring in, such as a coupon, will also help you analyze how well your campaign does and the rate of return on your advertising dollars.