If you are trying to advertise your business to college students through aerial advertising, you need to understand how to craft your banner to catch their attention and get them talking about your business. Here are three tips that you should incorporate into your next aerial advertising campaign.
If your aerial advertisement is boring and stale, it is not going to catch the attention of the college-aged crowd. To really grab their attention, try to incorporate humor into your aerial advertisement. If a humorous advertisement doesn't fit your brand, try to make sure that your wording and images on your banner are creative and catchy.
Humorous, creative and catchy images and wording on your banner make your message easier to remember, which is what you are aiming for in the end. If your message is particularly humorous and unique, the college-aged crowd is more likely to take pictures of your advertisement and share it on social media, further extending the reach of your campaign.
Add A Hash Tag
College-aged consumers do not just want to hear about a product or a company; they want to be able to engage with it on social media. Make sure that your aerial advertisement includes a way for them to engage with your advertisement. Add a hash tag to your banner so that your target audience can easily share their reaction to your advertising, and connect with other like minded individuals.
Adding a hash tag to your advertisement will make it easier for your audience to share your message across different social media platforms. If your advertisement is successful enough, it may even take off on social media and create a new trending hash tag. This will allow you to use the power of your target audience to extend the reach of your message and reach an even larger audience.
Choose Where To Fly Wisely
Finally, if you really want to reach the college-aged crowd, you need to think strategically about where you fly your aerial banner. If you live in a college town, fly your banner over the local college campus whenever there is a big game or event going on. If there is a big concert in town, fly your banner over the concert area. When the weather is great, fly your banner over the beach or over the local lake. Make sure you are flying over areas of town and during events when the college crowd comes out en masse in order to ensure that your aerial advertising campaign reaches your target audience.
If you want to reach college-aged consumers with your aerial advertising campaign, you need to make sure that your message is funny and creative and has a hash tag attached to it so that your campaign can go viral on social media and reach an even larger audience. To increase the effectiveness of your campaign, make sure that you fly your banner over locations and special events that your target audience is likely to attend and engage in.