Four Tips For Creating A Great Trade Show Display

17 January 2017
 Categories: , Blog


When you want to sell items in a trade show, you need to be sure that you display them properly. You want to attract attention to your display so that you can get as much business as you possibly can. The guide below walks you through a few key elements to consider when having a trade show display created.

Consider the Safety of Your Products

The first thing you need to do is consider how to protect your products from theft. You want people to be able to easily see the products and touch them, but not easily walk away with them if they choose. You can use retractable ties to keep the products secure or glass display cases so that people can see the products, but not remove them without you handing the products to them.

Ensure the Use of the Products Is Clearly Displayed

When you have products that are not well-known by the general public, you may want to have pictures or videos clearly displayed that indicate how the products are intended to be used. This will ensure that you can advertise to as many customers as possible without having to actually explain the product to each and every one of them.

Ensure the Prices of the Products Are Clearly Displayed

When you sell products at a trade show, you need to be sure that each product is clearly priced. You want to be sure that customers know that they are getting a deal if you choose to give them a deal and that they know what the price is right from the start. If you do not clearly mark the products, there is a good chance that someone could claim that you are not charging them a fair price.

Ensure the Display Is Easy to Pack Up

When designing your display, you need to be sure that it is easy to set up and take down so that you can spend as much time selling the products as you can. There are many displays that lock products into place so that you do not have to put them in and out of the display every time you have to travel with the display.

If you follow the tips provided above, your display should suit your needs well when you go to the trade show. Attempt to set up the display as quickly as possible so that you can start mingling with potential customers to start selling items right away. For more information on trade show displays, contact a company like Exhibit Studios Inc.