In order to sell homes, you have to get your business and the homes you are selling in front of potential buyers. You need to build local awareness of your real estate business in order to make sales. Real estate can be a competitive business, which is why you need a detailed marketing plan.
Create Social Media Accounts
First, you need to make sure you have an account on all the major social media channels, such as Twitter, Facebook, Pinterest, and Instagram. In addition to having these accounts, you need to use them. You should be sharing all new house listings and active listings on your social media channels. You don't have to sit on your social media all day; there are scheduling tools you can use to schedule posts on your social media channels throughout the day. Having an active social media channel can really help you connect with potential buyers who use these social media channels.
Make It Easy for People to Share Your Content
Next, you need to make it easy for people to share your content. You can do this by adding social sharing buttons onto your primary website where you post listings. That way, people can easily share the homes that they like on your page on social media. Allowing people to easily share your listings with others can lead to sales.
Take Great Photographs
You are likely not a professional photographer. Do not rely on photographs you or the homeowner takes of the homes. Instead, hire a professional photographer to take photos of the home you are selling. Great pictures really make a difference in real estate, especially with so many people now evaluating the homes they want to look out based on the photos and information they find online about the property. Additionally, you want great photos so you can use them not just on the listing page but also on your social media channels. Invest in professional photos to elevate your listings and social media pages.
Make Sure Your Site Is Mobile-Friendly
Finally, you want to make sure your website is mobile-friendly. Most people use their phones, not desktop or laptop computers, to look at information online, which is why having a mobile-friendly site is so important. If your site is not mobile-friendly, your bounce rate will be really high, which means people are going to your site, but not sticking around to learn any information.
Advertising online is about more than traditional ads — it is about creating great content, sharing that content, and having a site that is mobile-friendly. If you want to bring more customers to your real estate business, be sure to follow the tips above to create a greater online presence. An online real estate agent advertising company can help you with these and other internet advertising tasks.