2 Tips To Develop Strategic Communications Before Launching A Home Business

19 December 2018
 Categories: , Blog

Whether you have dreams of growing a small business or you want to shift a hobby into a lucrative career from home, you need to consider how communications will play into your work. Communications is a broad field with many emphases. Strategic communications is an umbrella term that focuses on how well a business composes its messages chooses its delivery channels for its messages (e.g. social media, public speakers, video producers, etc. Read More 

Are You Advertising A Big Event?

6 July 2018
 Categories: , Blog

Are you a member of a club or of an organization that sponsors a big event every year? For example, perhaps your organization hosts a charity event that raises money for worthwhile causes, either in your area or anywhere else in the world where the money is needed. It might even be that your church is trying to enlist individuals who will later on be part of clean-up teams after a disaster has hit, either right in your home town, or elsewhere. Read More 

3 Tips For Effective Postcard Marketing

25 March 2018
 Categories: , Blog

Many businesses neglect direct mailings as an outdated way of marketing. Direct mailings in the form of postcards can be helpful in gaining new customers or encouraging previous customers to return. The effectiveness of your postcards will depend on how you utilize them. Strategize Direct mailings works best when you start with a good plan. You should start by determining your audience, so you are targeting the right demographic. For example, many companies have an email list they have formulated through their website. Read More 

Five Tips For Making Better Political Calls

8 January 2018
 Categories: , Blog

Making political calls is an important component of any well-run election campaign. These calls are used to gather data as to how many voters in various demographics are going to vote for you. You can also use the calls as an opportunity to "advertise" your campaign. However, political phone banking must be done properly if it's going to be successful. Here are five tips to ensure your political call banking efforts are worthwhile. Read More